The owners of The Greenwich Project, a new restaurant in Greenwich Village, must be commitment averse. Their corporate name is The Project Group, and all of their restaurants are The ______ Project. With names like that, you can do anything. All options are open.
They have a candidate for the world’s worst restaurant website, which cannot be bothered to transmit basic information like hours of operation or menus.
Their facebook pages are slightly more informative. Slightly. As I gather, The Mulberry Project, in Little Italy, is known mainly as an inventive cocktail den. The Vinatta Project (in the former Florent space), is a cocktail and comfort food spot. Or perhaps I’m mistaken. It’s hard to tell.
The Greenwich Project aims higher. There’s talent in the kitchen: Carmine di Giovanni, a former chef de cuisine at Picholine and David Burke Townhouse. Those places aren’t cheap, and this one isn’t either. With appetizers $15–21 and entrées $28–39, you’re going to drop some coin to dine here.
There’s no doubt Manhattanites will pay those prices at the right restaurant, but there’s not much margin for error. They’ll need a cavalcade of strong reviews and word-of-mouth to keep the place full.