The owners of The Greenwich Project, a new restaurant in Greenwich Village, must be commitment averse. Their corporate name is The Project Group, and all of their restaurants are The ______ Project. With names like that, you can do anything. All options are open.
They have a candidate for the world’s worst restaurant website, which cannot be bothered to transmit basic information like hours of operation or menus.
Their facebook pages are slightly more informative. Slightly. As I gather, The Mulberry Project, in Little Italy, is known mainly as an inventive cocktail den. The Vinatta Project (in the former Florent space), is a cocktail and comfort food spot. Or perhaps I’m mistaken. It’s hard to tell.
The Greenwich Project aims higher. There’s talent in the kitchen: Carmine di Giovanni, a former chef de cuisine at Picholine and David Burke Townhouse. Those places aren’t cheap, and this one isn’t either. With appetizers $15–21 and entrées $28–39, you’re going to drop some coin to dine here.
There’s no doubt Manhattanites will pay those prices at the right restaurant, but there’s not much margin for error. They’ll need a cavalcade of strong reviews and word-of-mouth to keep the place full.
Andrew Carmellini is one of those chefs who can do anything, and get coverage. No doubt the Public Theater realized that, when they invited him to open a new restaurant in their newly-renovated building, the former Astor Library.
The theater gave him a gorgeous, cloistered space, dimly lit with dark paneling and comfortable seating. Once you’re inside, it doesn’t look at all like a restaurant attached to a performing arts center. It’s open most days till midnight, Thursdays to Saturdays till 2:00am — hours clearly intended to attract more than just a pre-theater audience.
What’s missing is a reason to go. The food is competent, of course, as you’d expect at any Carmellini place. But it feels phoned in, as if Carmellini spent fifteen minutes on it before turning his attention to the next project.
The menu is divided in three “Acts,” with various snacks ($6–13), appetizers ($12–15) and entrées ($17–27). Perhaps they were worried about pushing the metaphor: desserts are labeled, simply, “desserts” ($7–9). All of it is fairly obvious stuff.
You know what a prix fixe menu is, right? And you know what a “small plates” menu is, right? If the two get married and have children, what do you get?
Meet Feast, a prix fixe restaurant with menus structured like a sequences of small plates. We loved it. To us, it was the best of both worlds—though others might not be so fond of it. Such is the case when a restaurant tries to fiddle with tradition.
The main menu offers a choice of three “feasts.” As of last week, the options were the Farmer’s Market Feast ($38), the Scallop Feast ($49), or the Nose-to-Tail Lamb Feast ($48). According to a recent email from the restaurant, the scallop feast will shortly switch to soft-shell crabs, and lamb will morph to pork. And so on.
Each feast consist of an appetizer course with four plates, an entrée course with another four, and a dessert. All prices are per-person, and the entire table must order the same feast. There’s also a separate (and small) à la carte menu, which the restaurant is clearly trying to downplay. Most tables seemed to be ordering feasts, which is the whole point of the restaurant.
So you get nine plates, served as three courses, at a pretty damned good price. Unlike a tasting menu, it doesn’t go on for hours. Unlike a small-plates restaurant, there’s no guessing how much to order, nor upselling from servers trying to entice you into ordering more than you need.
The chef is Christopher Meenan, a former chef de cuisine at Veritas. The food is not as ambitious, but it’s pretty good, and you get dinner for just about the price of an entrée at Veritas. It just might be just about the best meal for two, under $100 (before tax, tip, and drinks), that we’ve had in quite a while.
The entrance at Neta could easily be missed. Like many sushi restaurants, it’s an inconspicuous storefront on a side street and does little to command attention.
That’s just fine for Neta, which is not meant to attract walk-ins, or those who just happened to stumble upon it. Everyone there, comes with a purpose.
Sushi aficionados have been packing Neta since March last year, when two former Masa acolytes fled the mother ship, and opened this much humbler joint in Greenwich Village.
All this is relative. At Masa, you’ll drop $450 per person before drinks, tax, and tip. At Neta, the omakase options are $95 or $135, or you can order à la carte (much like Masa’s sister restaurant, Bar Masa).
When you pay 70 percent less, obviously there is a difference. Neta is crowded and loud, even on a Tuesday evening. It serves mostly local fish species. The textural contrast between fish and rice is more blurry, less clarified. A piece of toro doesn’t bring the waves of unctuous flavor that it does at Masa.
But you’re paying $135, not $450, and surely that counts for something. Practically the entire $40 difference between the two omakase options goes into a serving of Toro Tartare & Caviar, a wonderful dish early in the meal, which sells for $48 all by itself if you order à la carte.
Altogether, there are 13 courses. The first half of this procession is more impressive. A Szechuan peppercorn spiced salmon stands out, as does a serving of grilled scallops and sea urchin; likewise, spicy lobster and shrimp. Among a sequence of sushi and rolls, a flight of fluke, soft-shell crab, and grilled and marinated toro was the highlight.
Sushi chefs in the U.S. send out desserts as if by obligation, though they haven’t much to say. Still, Neta has improved on Masa with a serving of peanut butter ice cream. I’m not sure I’d be happy if I’d paid $8 for it (the à la carte price), but at the end of a long omakase it felt just about right.
The service is far less formal than at classic sushi spots, but still reasonably good. We were seated at a table (the bar was full), and that makes for a less personalized experience. I frequently had to ask for dishes to be described a second time, when the first couldn’t be heard over the din.
I wouldn’t put Neta in the upper ranks of the city’s best sushi restaurants, a category that certainly includes Masa, along with Sushi Yasuda, Kurumazushi, Soto, Sushi of Gari, and 15 East. Neta’s not in their league, but it’s certainly very worthwhile.
Feel free to click on the slideshow below, for photos and descriptions of all the dishes we were served.
Neta (61 W. Eighth Street, east of Sixth Avenue, Greenwich Village)
Food: Sushi and Japanese small plates Service: Informal but attentive Ambiance: A sushi bar and cramped tables, in a space that’s too loud
Parm, from the Torrisi/Carbone team, has an odd distinction: it’s a good restaurant and an over-rated restaurant.
It’s over-rated, mainly because of two very insane stars that Pete Wells awarded last year, thereby instantly insulting every real one- or two-star restaurant in town. Parm is a two-star restaurant like I’m the Queen of England.
But if we step back from the ledge beyond which madness lies, Parm is good for what it is, a slightly over-achieving neighborhood sandwich shop.
The one-page menu doesn’t change much: it’s kept inside of a plastic sleeve, to keep it presentable and avoid re-printing costs. There are a bunch of veggies, pastas and fried foods for sharing (various items, $6–14), sandwiches and platters ($9–17), and then just one entrée served every day, a Veal Parm that comes in three sizes ($16, $22, $25). Nightly dinner specials (keyed to the day of the week, and apparently unchanging) are $25.
All of this happens in a tiny space next to the chefs’ first hit restaurant, Torrisi Italian Specialties. We dropped in at around 6:00pm on a Saturday evening, with the tables full, but ample space available at the bar. The tables looked awfully cramped and dark: even if there’d been one vacant, I think the bar was the better bet.
Remember Parea? I’d totally forgotten it, until I read a few months ago that it remodeled and became a steakhouse, Parea Prime.
Parea was relevant for a short while, back in 2006, when Frank Bruni gave it two stars. When I visited for the first time, in early 2007, I thought he was exactly right, but a later visit found a restaurant that had run off the rails.
Whatever its merits, Parea wasn’t in the “conversation,” as defined by “places people talk about” on blogs, food boards, etc. It remained open for seven years, so it must’ve had a following, but not enough of one to remain in its original form.
Now we’ve got Parea Prime, a hybrid between old and new. There’s still a section of the menu dedicated to “Greek Entrees,” and most of the appetizers are Greek too.
But in the center of the menu, where the eye is sure to fall first, you’ll find Prime Meats, “Hand selected by Pat LaFrieda, U.S.D.A Prime Dry Aged for 28 daqys minimum in his Himalayan salt room.” I had to quote the whole thing.
4) It has a French name (Le Philosophe, Le Midi, Lafayette), even if the connection to French cuisine is, at times, tenuous.
5) It serves austere Nordic-style plates, many of which consist of vegetables arranged like abstract art (Frej, Aska, Acme).
Despite the feeling you’ve been here before, Le Restaurant manages to seem new, and not quite derivative. Even if some of the trends are recycled, no one could say they played it safe. Not when the only menu is a $100 tasting, served just three days a week (Thursdays to Saturdays).
The good news is: the Great Recession is officially over, if places like this can open and thrive. And thrive, I hope it will. New York needs more restaurants willing to take chances, even if this one misses the mark.
The chef is Ryan Tate, formerly of Cookshop and Savoy, where he was chef de cuisine.He told Grub Street that his approach “is really just meant to get people to relax,” a peculiar aim. I never before thought that people needed $100 tasting menus to accomplish that.
I wish I could endorse it. They’re such nice people here, clearly trying hard, clearly eager to please.
And they’ve done such a lovely job decking out the post-industrial basement, in the bowels of Tribeca’s new upscale grocery, All Good Things. It’s a comfortable, minimalist, quiet space, admitting plenty of natural light from an outdoor garden.
But ultimately, the chef must be held accountable for his $100-per-head 7-course tasting menu (over $200 after drinks, tax, and tip). There was only one outright dud, but most of the remaining courses were more “interesting” than good.
What a wonderful time it is to be a Francophile in New York, with little French bistros and cafés opening all over town. I thought Frank Bruni told us that France was dead?
Welcome to Cocotte (“little casserole”), a delightful little Soho spot that opened last October. It’s a little slip of a space—”the size of a studio apartment“—seating just 35.
The dining room is a few steps down from sidewalk level, decorated in dark gray, with the menu written in chalk on the blackboard-colored walls. There’s a tiny bar and an even tinier counter in the kitchen that accommodates all of two guests at a time.
The chef, Sébastien Pourrat, serves tapas-style cuisine from the Southwest of France, near Basque country. It feels like half-French, half-Spanish.
There are about 25 items on the menu, priced $7–16, in eight categories (including desserts). Most are suitable for sharing (maybe not the soups). A terrific-looking bacon & Basque cheeseburger ($12), which we didn’t try, seems to be the only bail-out dish.
Spanish cuisine is on the upswing in New York, with places like Boqueria, Salinas, Terdulia, and Barraca receiving strong reviews in recent years.
As the Observer’s Joshua David Stein notes, their successes must be weighed against high-profile flops, like Gastroarte, Romera, and Ureña.
Perhaps the chef Dani Garcia and owner Yann de Rochefort (of Boqueria) had those flops in mind when they opened Manzanilla near Gramercy Park two months ago. Garcia has a Michelin two-star restaurant in his native Andalucía, but here he aims a lot lower, bargaining that Manhattan diners aren’t ready for his $150 tasting menu.
It’s a pity that chefs don’t feel they can bring their best work to New York, but that’s the world we live in. I can’t blame the chef for opening an unabashedly populist spot that will succeed, in lieu of a more ambitious one that probably wouldn’t.
Manzanilla, a close twin of one of Garcia’s restaurants in Southern Spain, styles itself a brasserie. It’s mid-priced by Manhattan standards, with snacks (7 items; $8–29), appetizers (8 items; $13–18), entrées (10 items; $26–40) and side dishes (3 items; $8).
You could put together a “tapas” meal from the snacks portion of the menu, but they’re not the focus; unlike most of the competition in New York, there are no paellas to be found. Most of the dishes, at least as described, come across as fairly tame, but in our small sample, they were all executed well.
Our fine dining tour of the Dolomites concluded with St. Hubertus in the luxurious Rosa Alpina hotel in San Cassiano, the region’s only two-star restaurant, and a clear step above the other two we visited, La Siriola and La Stüa de Michil.
There are several tasting menus offered, but we ordered a four-course meal from the carte. Nothing is inexpensive here. Dinner for two, including wine (a €65 Carmenero) came to €373, or about $467.
Like the other starred restaurants we visited, the space is accented in blonde wood, rustic artwork, and sprays of flowers. The staff dress in a livery of modern gray suits. The service style is classic, elegant, and prceise, with a batallion of servers, up to four at a time appearing at your table whenver there are dishes to be delivered or cleared.
My son, who has become an adventurous eater, started with the calf’s head (€40): as prepared here, by the time it reached the table, you couldn’t really tell what it was, aside from a delicious treat. Variations on duck liver (€41) were prepared four ways, capped by a foie gras crème brûlée.
My son’s spelt linguine with veal ragout (€32) was one of the meal’s highlights, perhaps the best illustration that there’s no limit to how good such a simple dish can be, when the chef has sufficient skill. I ordered a risotto with graukäse (€30), a traditional Tyrolean cheese. For the main course, we both had the lamb (€42), prepared about four different ways (loin, chop, belly, shoulder), all superb.
A baked Tarte Tatin (€22) was the best dessert of the trip. Multiple rounds of petits fours followed.
As I noted in the previous review, I elected not to take detailed notes. I hope these brief impressions, coupled with the slideshow, give some idea of what the restaurant was like. Descriptions of the photos are on the Flickr site.
St. Hubertus, Rosa Alpina Hotel, San Cassiano, Italy
Monday, May 20, 2013 at 02:57PM 
The owners of The Greenwich Project, a new restaurant in Greenwich Village, must be commitment averse. Their corporate name is The Project Group, and all of their restaurants are The ______ Project. With names like that, you can do anything. All options are open. 
Their facebook pages are slightly more informative. Slightly. As I gather, The Mulberry Project, in Little Italy, is known mainly as an inventive cocktail den. The Vinatta Project (in the former Florent space), is a cocktail and comfort food spot. Or perhaps I’m mistaken. It’s hard to tell.
