You have to admire the effort behind Narcissa, chef John Fraser’s new restaurant in The Standard East Village hotel. The space is lovely, and well put-together. But we’ve been down this road before, and it usually doesn’t end well.
In 2011, André Balzacs acquired the building (formerly the Cooper Square Hotel) and incorporated it into his chain of boutique hotels. His other New York property (straddling the High Line) has been a hit—it’s not my taste, but I respect it—and no doubt he thought that he could spread his pixie dust on the other side of town.
For the main restaurant (there is also a casual café), Balzacs followed a formula that has already bombed here twice, bringing in a respected chef who could fill seats on name recognition alone. First it was Govind Armstrong at Table 8, then Scott Conant at Faustina. Now it’s John Fraser, whose quiet Upper West Side restaurant Dovetail has a Michelin star. Let’s hope they have better luck this time.
According to the website, Fraser is serving “California cuisine with new techniques of roasting, rotisserie and slow-cooking.” Does that set your pulse racing? Nah, me neither. I didn’t notice any “new techniques,” but Fraser has mastered the old ones. The restaurant is named for a cow on Balzacs’ upstate farm, which supplies much of the produce.