When a Cru Becomes a Vin de Pays

Update: Sure enough, and as we suspected, Cru’s strategy for re-making itself failed. We take no pleasure in this; it was just so obviously desperate. Cru closed in the summer of 2010. Its replacement is Lotus of Siam.

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Cru, one of the few unabashedly old-school restaurants to have opened within the last five years, has finally decided how to replace Chef Shea Gallante, who left in June.

The Times reports that Todd Macdonald is the new chef. He had been with the restaurant in 2004, when it opened, but left two years ago to join a catering firm. Robert Bohr, one of the owners, said, “We wanted food that was easier, simpler, faster, cheaper and definitely tastier, which is what we think Todd will do.”

He added that they’ll consider remodeling after the new year, “to make the place less fancy.” In the meantime, prices on what is probably the city’s best wine list have been slashed by 30 percent across the board.

When we visited in last year, we noted that Cru was one of the few restaurants that actually got fancier. Servers’ all-black uniforms were replaced with suits; an à la carte menu was replaced with an $84 prix fixe, and the tasting menu nearly doubled in price, from $65 to $125.

This is by no means a crazy strategy. Eleven Madison Park did the same, and its reward was four stars from Frank Bruni. Just try getting a last-minute reservation these days. But at Cru, for whatever reason, that strategy did not survive the recession.

We understand why Cru has decided to go downscale. The reasons are obvious enough to not require explanation.

At the same time, we have our doubts. Even with a 30 percent discount, Cru’s wine list has hundreds of bottles with three and four-digit prices. Most people willing to spend that kind of money want food of a certain quality.

If you can afford a $400 Bordeaux, do you really care if the entrées are five bucks cheaper?

Cru

Note: This is a review of Cru under Chef Shea Gallante, who left at the end of June 2009 to rejoin his former employer, David Bouley. As of November 2009, Todd Macdonald was his replacement. Prices on the wine list were slashed by 30 percent, and Macdonald’s new menu was alleged to be “easier, simpler, faster, cheaper.” That didn’t work, and as of September 2010, Cru was closed. Its replacement is Vegas transplant Lotus of Siam.

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There’s a popular impression that traditional luxury dining is on the decline. Frank Bruni hardly ever misses an opportunity to tell us so. The trouble is, Frank can’t count—or he refuses to. If he did, he’d realize that more of these places have opened in the last four years than have closed.

Cru is a restaurant that defies the alleged trend: it has actually become fancier. Servers that once dressed in black now wear suits. The original à la carte menu has been ditched for an $84 three-course prix fixe. In less than four years, the tasting menu has about doubled in price, from $65 to $125.

Then there’s the wine list. It boasted 65,000 bottles four years ago,  over 150,000 bottles today. Most of the collection is stored in a purpose-built wine hanger in upstate New York, with supplies at the restaurant replenished daily. The sommelier said, “We buy aggressively at auction.”

As it did before, the list comes to you in two hefty volumes, each the size of a phone directory. A 1983 Hermitage was $150, a price the sommelier said was lower than that vintage attracts at auction these days. I could well believe it, as one seldom sees a 25-year-old Rhone in New York at anything less than the price of a monthly mortgage payment.

This space on lower Fifth Avenue was once considered cursed, as it played host to one failed restaurant after another. But Cru was an instant hit, and it has stayed that way, which means the owners don’t have to dumb it down or make it more casual—options its less successful brethren have had to consider.

The chef here is Shea Gallante, a former chef de cuisine at Bouley. Cru’s ascent seems almost to mirror the latter restaurant’s decline. One must wonder when someone from the next generation will crack the four-star ceiling. Given the dinner we had, Gallante looks like he could be well on the way.

The menu seems to have broadened since the early days. Frank Bruni, who awarded three stars, said it was “tilting heavily toward Italy, nodding slightly toward Spain.” Aside from a gnocchi starter—and who doesn’t serve that these days—the influences here no longer seem grounded in Italy.

I’ve been to Cru only once before, about three or four years ago. I didn’t write a review of that visit, but while I certainly recall liking Cru, I don’t recall coming away quite as impressed as this time.

 

The kitchen sent out a plate of canapés (above, right) while we pondered the wine list. Shortly thereafter came the amuse-bouche (above, left), a fennel panna cotta with caviar.

 

Gallante had a twist on Foie Gras “Torchon” (above, left). It came in a cigar-shaped cylinder, held together with what seemed to be a shaved cucumber. A sauce described as “peach nectar” was poured at tableside. His Potato Gnocchi (above, right) were as light as a dream, with tangy rabbit sausage, speck, pollen and spring garlic.

 

We were just as pleased with a Roasted Pekin Duck Breast (above, left), which came with grilled eggplant, leeks, poached morrels and mustard-seed jus. Cuts of Porcelet Pig (above, right)—some places would call it a trio of pig—had chanterelles, golden raisins, tomato and crisp vegetable salad.

 

If Cru had an early failure, it was the dessert program. We love Will Goldfarb, but his wacky creations were a poor fit for a classically elegant place like Cru. Panned by just about everyone, he quickly left. The menu doesn’t note the current pastry chef, but he or she deserves to be better known.

The palate cleanser (top left) was a buttermilk sorbet with strawberry and elderflower geléee. For dessert, I had the Macadamia Nut Cheesecake Crumble (top right), which worked a lot better than it ought to, with an apricot-lemon thyme jam, hazelnut chocolate praline, and smoked chocolate chip ice cream.

Even wackier was the Poached Rhubarb Gratinèe (bottom left), a raspberry-rhubarb crips with—of all things—white asparagus ice cream. You wouldn’t expect ice cream made from a vegetable to make a great dessert, but this one did. The asparagus only lurked in the background, its aggression muted by Tahitian vanilla.

We finished with petits-fours (bottom right).

The service here is top-notch. The table settings include some of the fanciest restaurant flatware I’ve seen, made by the French manufacturer Christofle. The captain and the sommelier were both informative and had plenty to say, but never in a way that seemed intrusive or pompous. Our only complaint was that the runners who dropped off the bonus courses (amuses-bouches, etc.) were practically incomprehensible, a problem many restaurants have.

In addition to the prix-fixe and tasting menus, the captain told us about an additional option. Request five, seven, or nine courses, and the chef will cook for you. “Even I don’t know what he’ll come up with,” the captain said. I was tempted, but I figured we ought to try a smaller sample of Chef Gallante’s food first.

Based on this visit, Cru’s Shea Gallante has us convinced. Next time, we’re ready to put ourselves in his hands.

Cru (24 Fifth Avenue at Ninth Street, Greenwich Village)

Food: ***½
Service: ***½
Ambiance: ***½
Overall: ***½