A restaurant run by a pop singer is usually not destined for great success. Ariana Grinblat, known in Russia as just “Ariana,” hopes to change that.
The self-described “foodie at heart” says that “Russian food in the U.S. has remained stagnant for the last 100 years while cuisine in Russia continues to evolve and transform.” At Ariana Soho, her aim is to “shock your senses, and redefine what you thought you knew about Russian food.”
Born in Houston to Russian parents, Ms. Grinblat divided her childhood between the U.S. and Russia (she speaks English without an accent). I know nothing about Russian R&B, but Ms. Grinblat is obviously successful, winning “6 Russian Grammys” (the first of them while she was still in high school), “3 Song of the Year Awards, an MTV Europe Music Award Nomination for Best Russian Act, and a platinum debut album selling over 500,000 units.”
This is not one of those celebrity restaurants where the nominal owner appears for a photo-op, and is never seen again. Nearly three months after opening, on a rainy weeknight in late April, with no more than 10 customers present, Ms. Grinblatt was there all evening, dressed rather more chastely than in the photo.
She and her husband/co-owner, Lev Schnur, have their work cut out for them. The 2,000-square-foot space is divided into four rooms, three of which were totally empty when we visited, and even in the fourth there was not much energy. No professional critic has reviewed it. Where are the throngs of Russian ex-pats that have filled Mari Vanna since it opened?
There clearly is potential here. The serene back dining room with a spectacular skylight, contemporary art work, and generously-spaced seating with white tablecloths, lacks only for customers. A curtained grotto at the back of the restaurant, with a gas fireplace, could be one of the city’s most romantic tables, if only people knew about it.