After less than a month, Tom Colicchio has abandoned the prix fixe at Colicchio & Sons, returning to the original à la carte format. We called it chutzpah to charge $78 for such a mediocre restaurant, and apparently other customers agreed.
Colicchio is no dummy, so I have to wonder what he’s thinking when he tells the Village Voice:
He also noted that he felt the sticker shock of a prix fixe would be less jarring than the sticker shock of a $30 main dish, which clearly wasn’t the case.
Now that’s just daft. If main dishes are $30 and the prix fixe is $78, it follows that you are charging the customer $48 for the appetizer and the dessert. No wonder people had a problem with that, especially at a restaurant where 12 of the cooks are new:
Are there going to be inconsistencies? Of course.