Lure Fishbar is best known as a seafood restaurant (click here for our review), but chef Josh Capon cooks a surprisingly good burger. His entry won the People’s Choice award at the recent Rachel Ray Burger Bash, part of the New York Food & Wine Festival.
The burger he serves at Lure regularly appears on various “best burger” lists, so I was eager to give it a try. It sells for $15, which seems to be the going rate for burgers at upscale restaurants (not counting the crazy Black Label Burger $26 at Minetta Tavern).
Sure enough, he nails it. It’s not a match for the Minetta Burger (the $16 cheap option at the Tavern), but still plenty good—and unlike Minetta, you have a shot at getting a bar stool here at meal times. Capon doesn’t complicate matters. He just serves a simple burger, with enough heft that you can ask for medium rare and see red. It comes with a blizzard of condiments, but I didn’t need any.
Lure Fishbar (142 Mercer Street at Prince Street, SoHo)