« Rolling the Dice: Commerce | Main | La Sirène »



Note: Commerce closed in June 2015, after failing to resolve a long-standing dispute with the landlord. As you will see from our review review, we had no love for the place, and never went back. But it clearly had a following. Perhaps it improved later on.

As of July 2016, the space is the un-Google-able Fifty, “a new neighborhood dining destination offering seasonal, new-American fare with a focus on South American spices and flavors. Helmed by chef Luis Jaramillo, who hails from Ecuador, the menu showcases local, seasonal ingredients complimented by bold, ethnic flavors from his home country and surrounding South American regions.”


Fifty Commerce is one of New York’s most charming addresses. Located on a twisting lane that no one can find without a map, it’s a reminder of New York a century ago, with its cobblestones, low-slung Colonial-style townhouses, and the lovely Cherry Lane Theater.

It hasn’t been a charmed address for restaurants, though. The Depression-era speakeasy became the Blue Mill Tavern, then Grange Hall, then a second Blue Mill Tavern. The first Blue Mill lasted fifty years, and perhaps it should have stayed that way. Grange Hall was, as I understand it, a reliable burgers-and-fries place. Blue Mill’s reincarnation replaced it, and sank.

[Kreiger via Eater]
Now comes Commerce, owned by two Montrachet alumni, Tony Zazula and chef Harold Moore. They’ve given it a thorough make-over, removing Blue Mill’s art deco additions and restoring something like the old Grange Hall look. But this is no burgers-and-fries menu. Moore has stints at Daniel, Jean Georges and March under his belt. He and Zazula strive mightily to bring haute cuisine to this tavern-like atmosphere.

They fail on almost every level.

The miserable space is the loudest we have experienced in quite some time. I felt like I needed to check into a clinic for aural detox. The reservations book is mismanaged: we were seated thirty minutes late, and another party waited an hour. The host tried to offer us a bar table. We should have taken that deal, which would have been better than a frenetic dining room as crowded as Penn Station. We were much better off than the party of six seated at a circular table with the diameter of a hula hoop. At another tiny table, a couple were practically in each other’s laps; fortunately, they didn’t seem to mind.

Bread Service

Moore’s cuisine doesn’t offer sufficient compensation, though I’m not sure any food could. We adored the bounty of bread rolls, which might be the best bread service in the city right now. Our appetizers were wonderful, but the entrées were awful and took quite a while to come out.

Dinner here isn’t cheap, with appetizers at $11–19 and entrées $23–44 (most in the high twenties).  As Eater noted, “the menu really doesn’t have an escape plan dish (say, a burger).” Even if the service issues are fixed, we can’t see this loud, cramped space surviving with a menu where you can’t get out for less than $60 a head—and that’s before you order from the over-priced wine list.

During our long wait for a table, we cooled our heels at the bar—also plenty busy, but more comfortable than the dining room. Several of the house cocktails caught our fancy, such as the Brunswick (rye whisky, fig purée), the Cherry Lane (gin, cherry purée) and the Agave Stinger (tequila, burnt honey, fresh lime, soda, honeycomb), all $13. They also serve food at the bar. If you can get a seat, you’ll probably have a better time, and get more attention, than in the dining room.

commerce02a.jpg commerce02b.jpg
Ragu of Odd Things (left); Terrine of Foie Gras Rillettes (right)

We loved our appetizers, which at least showed the potential for Moore’s menu, if only it were served somewhere else.

A “Ragu of Odd Things” ($16) featured the likes of tripe, tongue, and oxtail. This hearty, filling dish could be a small meal in itself. A Duck and Foie Gras Rillettes Terrine ($19) was also nicely done. Had we left at that point, I would have gone home happy.

commerce03a.jpg commerce03b.jpg
Halibut (left); Stuffed Veal Breast (right)

Both entrées failed. Halibut ($28) had been overcooked to the point that it became mush. The sweet pea sauce was alleged to contain speck ham and black truffles, but I couldn’t detect the taste of either. To the restaurant’s credit, they took it off the bill.

Stuffed Breast of Veal ($26) had potential, but it had been left sitting under a heat lamp too long. It was only lukewarm.

The front-of-house team seems to really care about what they’re doing, but they are simply overwhelmed. I ordered (and was charged for) a 2003 Italian red wine; they brought the 2006. The flubs at our table, plus those we observed at others, seemed like more than most restaurants make in a week.

And apropos of nothing, why don’t they have a website?

It’s rare that we leave a restaurant with near certainty that “We will never eat here again.” That’s the verdict for Commerce. If you go, bring your tylenol.

Commerce (50 Commerce Street near Barrow Street, West Village)

Food: Uneven
Service: Chaotic
Ambiance: Miserable
Overall: Intolerable

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>