« Rolling the Dice: Secession | Main | Dead Restaurant Walking »
Tuesday
Dec162008

Can't These Guys Name a Restaurant?

According to Grub Street, the former Grayz space will re-open in January as “Atria”. [Update: Atria closed in April 2009 after four short months in existence.]

That’s better than “Gneiss,” the last name these geniuses came up with, which lasted all of two weeks.

But still, if you’re going to walk back a dumb-ass idea, is “Atria” the best you can do? It’s rather generic, and says nothing about the identity of Chef Martin Brock’s cuisine.

At least we know that “Atria” will have an atrium—surely an indispensable reason for dining there.

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>