[Kreiger via Eater]

If you’re an ethical food blogger—don’t snicker, that’s not an oxymoron—what do you do when a restaurant in its first week is a disaster? Do you assume the problems will eventually be worked out? Or do you call it like it is?

As of today, the new Kefi is a disaster—a blunder by two smart people who should have known better. The question is, how much can they improve? We figure that Michael Psilakis and Donatella Arpaia—chef and restauranteur respectively—will do their best to get it right. Yet, much of what is wrong stems from a misguided concept that is not easily fixed.

Let’s be blunt: this is their third restaurant together, and more are coming. Psilakis and Arpaia were both in the house on Saturday night, but that won’t last long. After the critics have come through, they’ll both be spending their time elsewhere.

In at least 10 visits to her various restaurants, this is the first time I’ve ever seen Arpaia. And in my experience, her restaurants do not improve with time. She has too many of them, along with other projects, to give the loving attention they need, and apparently she cannot find, or has not found, the right staff to manage them in her stead.

Here’s the background: Psilakis opened Onera on the Upper West Side, a Greek take on haute cuisine that critics liked, but wasn’t suited to the neighborhood. He turned it into an inexpensive casual place called Kefi, which didn’t take reservations or even credit cards. Meanwhile, the haute Greek idea was reborn as Anthos in a fancier midtown location, earning a Michelin star in its first year. Those aren’t the only restaurants Psilakis and Arpaia have been involved in, or rumored to be working on, but we’ll leave the history lesson there.

Kefi was a big hit. We were impressed. So were the critics. Peter Meehan filed a rave in $25 & Under. There was lots of love on the BruniBlog. But Kefi had a problem: it had only 70 seats, and waits to get in were interminable. So Psilakis and Arpaia decided to move several blocks away, where they could triple the space, and where they could finally accept reservations and credit cards.

I appreciate that Psilakis and Arpaia hated turning customers away. Yet, there was a grave risk that, in moving to a space 200% larger, the concept would lose its charm. That is exactly what has happened: stadium dining at its worst. The new Kefi feels like a theater district barn, geared to churn out hundreds of meals at a breakneck pace. The only difference is that Kefi doesn’t slow down at 8:00.

There are four rooms on two levels, each with its own design personality. (In this, it resembles Mia Dona, another Psilakis/Arpaia property.) This choice was supposed to “keep Kefi’s intimate appeal,” but it doesn’t work that way. The host station is inexplicably near the back of the first floor, so you have to navigate the clotted bar just to ask for your table.

This unfortunate intersection is adjacent to the kitchen, so runners with food and busboys with dirty dishes have to fight their way through the same space where diners not yet seated are forced to congregate. Staff and customers must also share a narrow winding staircase that leads to two downstairs dining rooms, and also to the restrooms. Anyone who works here will get plenty of exercise. This restaurant really needed a dumbwaiter.

Our adventure did not start well: they had lost our reservation. “We’ll accommodate you,” our hostess generously offered, after conferring with Ms. Arpaia. A better response might have been, “We apologize for misplacing your reservation.” I know that customers are sometimes mistaken or even deceitful about bookings they claim to have made, but a new and obviously disorganized restaurant might want to consider giving the benefit of the doubt.

Kefi was packed when we arrived, and it was packed when we left. It had the usual problems of a restaurant suddenly serving triple the number of guests. Runners were frequently confused about where to deliver food. This happened not just at our table, but everywhere. Most dishes